Picture: visibility by Jae Aquino from the Noun Project

We’re hypnotised by the social media giants. We’ve convinced ourselves that Musk and Zuckerberg and the rest are impossible to deal with. They’re not.

bowbrick
8 min readFeb 18, 2021

The more frantic we become about the wickedness and power of the platforms, the more we confirm that power. The more action we demand of police and legislators, the more we confirm their exceptional status, their untouchability.

The standard position now — in the mainstream anyway — is that the social media platforms ‘wield too much power’, that they operate vital infrastructure recklessly, endangering democracy, threatening free speech, exposing our kids to harm, silencing the righteous and platforming the wicked.

The complicated premise is that the platforms are so very, very important, that they’ve come to fill a vital, irreplacable public role. That they’re ‘the new public square’ — our agora — but also that they’ve evolved into a hideous, out-of-control threat to liberty, happiness and democracy.

As a result, the argument goes, we must act — hold the platforms to account, require them to operate their sprawling businesses differently. It’s urgent. Influential people write leader articles about the platforms’ power and venality, we discuss them in our legislatures, grill them in committee rooms, watch their CEOs sweat.

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bowbrick

Grizzled web old-timer (some say just grizzled), a trustee at the brilliant Poppy Academy Trust in the UK, a crummy poet and a volunteer at Watford Refugees…